Most Essential Steps for Effective CBD Packaging

Numerous studies were able to prove the thesis “the eye eats too”. From this it can be deduced that the appearance of the packaging can suggest differences in taste. The packaging design must therefore contribute to enriching our future taste senses through optical perception (“palate appeals”). In addition, Custom CBD oil packaging can also address the sense of smell, especially in the case of fragrant personal care products, perfumes or foods such as freshly baked CBD infused cookies.

Touch Sensitive Packaging

Another sense that needs to be addressed is the sense of touch, a haptic constellation of stimuli. This is of particular importance for multi-sensual addressing. Touching and grasping in the store, and above all opening, dosing and reclosing, are of great experience in many product areas. In contrast to other senses, the sense of touch is addressed through a wide variety of sensory and sensory devices, through pressure and touch sensation, cold, warmth, strength and pain. For packaging design, this means that, for example, locking systems that injure or jam can activate the sense of pain and thus make any product enjoyment and a satisfactory product experience impossible, even if the packaging appears optically positive. There comes the use of the Custom Magnetic Closure Boxes.

In contrast, acoustic stimuli that address the hearing the acoustics are of less importance for packaging design. The popping of a champagne cork, the rustling of aluminum foil on candy packaging or other noises are perceived as pleasant by the consumer and create an experience, but they require great effort to adequately include them in the packaging design. Unpleasant noises such as the clinking or breaking of glass should be avoided. The sound of the product name or the key argument of the packaging text is also important.

Impact on the Customer

As just explained in detail, the Custom CBD packaging can have an impact on the brand and product knowledge of consumers via several channels of perception and therefore convey positive emotions to them. This is done simply by the aesthetics and the appeal of the packaging design, regardless of the content of the visual and verbal information on the packaging. The more sensory channels a packaging addresses, the more promising it is.

The expert confirms that attempts have been made for a long time to at least implement haptic in packaging design. The use of multisensory packaging is also confirmed by specialist expert. It can therefore be assumed that the theoretically obtained knowledge will be put into practice even more in the future and that the established advantages of multisensory packaging will be used.